Promotions

Recent CTP data states that 29% of shoppers enter a store with the key intention of purchasing an advertised product on promotion. That’s nearly a third of all your customers! This illustrates the value of running consumer promotions, and shows that if done well, they can reap you a profitable reward

Falling products
Why consumer promote?
  • A big benefit for the consumer is that they see your shop as good value, which in turn can only mean good things for your business. You will become their first port of call when they are considering their next purchase
  • You will see increased sales of the product on promotion. This could lead to more regular purchases after the promotion is over, as the consumer may never have tried the product before it was on offer
  • Consumer promotions encourage additional sales. Think of the times you’ve walked into a shop to purchase one product, seen something on offer, and decided to purchase that as well. Would you have even considered buying this extra product if it wasn’t on promotion?
  • Possibly one of the most fundamental reasons is that the multiples run regular promotions as a matter of course. Consumers are used to getting good value for money, and have come to expect it. Want to keep competitive? Then consumer promote!

What Palmer and Harvey can offer

  • Palmer and Harvey runs competitive promotions on top branded products, including Buy One Get One Frees and special price reductions designed to keep you competitive whilst giving you a healthy margin
  • As a Palmer and Harvey customer, you will receive a three-weekly promotional brochure direct to your door outlining several deals across a range of different products, providing you with the opportunity to buy in the best offers