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When you meet a person for the first time, it is said that you make up your mind about them within the first 10 seconds of introduction. You have even less time than this to make a good impression on your potential customers, as one look at the outside of your shop will tell them everything they need to know.

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Take an objective look at the front of your store and ask yourselves the following questions:

  • Is it clean?
  • Is it tidy?
  • Is it modern?
  • How well signposted is it?
  • Does it tell the consumer at a glance what you offer?


You have to make your shop feel inviting. A clean, bright, fresh and professional image is top priority in any retail trade, but particularly where consumable items are concerned.

Get the look

Teaming up with an instantly recognisable fascia brand not only boosts your attractiveness to the consumer, but provides you with essential support in the day-to-day running of your business.

What can Palmer and Harvey Symbol offer?

Palmer and Harvey Symbol can help you stand up to the multiples without taking away your independence. There is a choice of brand packages available to suit any store type, each providing an excellent image standard with consumer appeal.

The Palmer and Harvey Symbol fascia range

1. Mace – the full convenience package
2. Mace Express – for forecourts and small convenience outlets
3. Supershop – for impulse-based CTNs
4. Your Store – convenience for Northern Ireland

In order to arrive at the best fascia choice for you, Palmer and Harvey Symbol will carry out a detailed business appraisal, looking at local geodemographics (competition, customer profile, location) to produce the most appealing offer for your existing and potential consumers.

The shop makeover will include:

  • Illuminated icons
  • Trough lighting to emphasise the fascia
  • Full colour lifestyle window graphics
  • Menu boards

Entry costs start from only £20 per week, and will incorporate hands-on business advice from your local Area Development Manager as and when you need it.

Symbol Success Stories:

 

“I like the fact that the fascia is so eye-catching, and the Mace brand is very well known in my community.”
David Wilkinson, Nightingale’s Convenience Store, Deal, Kent

“The fascia looks really nice and bright now we’ve updated it from the old fascia. It was looking a bit tired before, but it is now up to date and in keeping with the professional image that the multiples are going for.”
Wayne and Kate Yallop, Mace, Thetford, Norfolk

“My customers are very happy with the refit. The appearance of the store and facilities are now greatly improved making shopping a far nicer experience, and due to an increased range, my turnover has doubled.”
Chelliah Premakumar, Findon Vally Convenience Store, Worthing, West Sussex

“Mace was the obvious choice for us. We have a long-standing relationship with Palmer and Harvey – especially through our sales rep – and I really liked the branding. I think it’s very bright and colourful, and I love the blue when it’s all lit up.”
Annette Boston, Chaddlewood Service Station, Plymouth