Confectionery is bought by 99% of UK households and the confectionery category is worth a colossal £5.4 billion. And it is growing in value as shoppers buy confectionery more and more frequently – 2013 saw a 4.2% rise in value and a 3.1% rise in purchases over 2012.
Confectionery also the biggest ‘snacking' sub-category within the wholesale and convenience channel, worth a massive £1.9 billion per year, and therefore is an essential part of any convenience store.
Attracting confectionery shoppers is extremely lucrative for convenience retailers – on average these shoppers have 3.73 items in their basket, vs. 2.77 in the average shopper’s basket.
At Palmer and Harvey, we offer a wide range of confectionery, covering Chocolate, Sugar, Single Bars, Boxed and Gifting, Sharing Blocks and Bags among many others. We have the stock to make sure you have the right product for every occasion, including big seasonal activity for Easter, Valentines and Christmas.
We are always promoting on key lines, making sure that we have the strongest offers available.
The majority of confectionery purchases are impulse driven, therefore it is imperative that this section is merchandised as well as, if not better than any other area in the store. Impulse products by their very nature need to be ‘seen’ in order to be purchased.
- Confectionery should ideally be located in a gondola fixture
- Control the range of products you stock and maintain continuity of availability for your customers
- Position the top sellers where they can be seen and shopped easily
- Locate the fixture in a high traffic flow to take advantage of the ‘impulse’ nature of the product
- Display mints and chewing gum near to the till point with as wide a range as you can accommodate
- Don’t place mints next to chocolate in order to avoid contamination
- Display new lines promptly
- Allocate more than one facing to volume sellers
- Create a promotional area near the fixture to take advantage of local and national offers.
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