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EU Tobacco Products Directive Update (EUTPD II)

                                              EUTPD II and Standardised Packaging

In 2014 the European Union adopted the revised Tobacco Products Directive – or ‘EUTPD II’. It’s a series of new rules regarding the way tobacco products are manufactured, packaged and sold within the EU.

The UK Government has also chosen to add extra legislation in the form of Standardised – or ‘plain’ – Packaging.

This new legislation will affect everybody involved in the tobacco category.


As a responsible business Imperial Tobacco recognises the need to prepare for compliance. The result is Partnering for Success, a programme to advise and support retailers through EUTPD II and Standardised Packaging.


As mentioned in the video, by collaborating with the trade and implementing their feedback Imperial Tobacco has created the Partnering for Success START pack.

START stands for: SUPPORT, TRAINING, AVAILABILITY, RANGE & TRUST.                                                                                

The packs will keep you updated with all the latest legislative and tobacco category information – and help ensure your business is a success.

START packs can be downloaded from