The total frozen market is worth around £5.6bn and grew 3.9% from 2012 to 2013, with sales picking up by 1% in value by mid 2013. The category growth is driven by increased penetration, frequency and volume per trip.
Stocking the right frozen products can increase basket spend by nearly 50%. A shopper buying frozen items from a convenience store spends an average of £11.28, compared to £6.04 for a non-frozen customer.
Convenience shoppers want quality frozen products at the right price. They also want great promotions, well-known brands and are becoming increasingly health conscious.
At Palmer and Harvey, our frozen range is always growing. We currently stock over 550 frozen and ice cream product lines from key brands, with over 150 price marked products available (after all, 48% of shoppers in convenience say a price marked pack will encourage them to switch brands).
We price-match against key competitors on the best-selling products from the range ensures we can offer products to you at the best price.
We also offer full planogram support with a full range of plans available online (which you can find within the Retailer Zone), as well as market leading deals supported by POS – one in three customers specifically visit a store to purchase a product on promotion.
Want to place an order? Go to Online Ordering.