PALMER AND HARVEY ANNOUNCE LAUNCH OF NEW MARKET-LEADING WEBSITE
Specifically created and designed in conjunction with retailers, and developed with industry experts Port80, the dynamic new website features cutting-edge design and functionality making it easier for retailers to use.
The first phase of the new website went live on the 7th of February and the newly optimised platform supports Palmer and Harvey’s ongoing commitment to retailers, in providing considerable benefits to the increasing number placing their orders online.
By providing retailers with significant time savings, alongside 24/7 ordering, the new website allows retailers to spend more of their time, in their store.
The launch will also see retailers benefit from personalised product recommendations and exclusive offers on best-sellers, promotions and NPD. What’s more, as customers use the website, the self-learning system ensures they continue to receive the very best deals on the products and brands suited to their unique requirements.
Retailers will also see considerable improvements to their user experience, including:
- Improved user navigation, including a predictive search bar making it easier to recognise and select products.
- Improved clarity on promotions, including ‘intelligent’ promotions linked to seasonal changes
- Additional product information, including product nutritional details
- Full mobile optimisation
Edmund Chartier, Ecommerce Manager at P&H, said: “We have chosen to invest in a completely new website as we have seen a significant increase in retailers who prefer to order online. Recent research shows more and more customers are now using this as their primary order method, making it important for Palmer and Harvey to offer a best in class service to support this.
“With substantial benefits for retailers, and analytics to draw out relevant new trends, Palmer and Harvey is perfectly placed to further develop its online offer to support the developments we are seeing across the industry.”
The launch of the new Palmer and Harvey Online Ordering System is the beginning of ongoing developments and upgrades. The next phase will commence in April 2017, when a new, linked, barcode scanner app will be made available.
Further developments will follow later in 2017, including the launch of a new online information hub. Hosted on the new Palmer and Harvey Online Ordering System, the hub will offer customers industry-led support and advice from P&H category experts and collaborations with suppliers.