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9th December 2016

Forming part of Palmer and Harvey’s growing direct-to-store service, Bakedirect will join the existing stable of hugely popular Direct Van Sales brands, comprising Sweetdirect and Snacksdirect
This latest launch will see Palmer and Harvey work in conjunction with key suppliers, including; Warburtons, McVitie’s, Premier Foods and Carrs Foods, amongst others, to provide London-based retailers with top-selling fresh bread and morning goods from leading brands.
Along with the freshest produce, retailers can also expect a regular and reliable service with no minimum drop charge and huge time savings versus cash & carry visits, ensuring that Independent businesses of every size stay well-stocked.
What’s more, unlike other wholesalers, Palmer and Harvey’s Bakedirect customers benefit from Customer Sales Representatives’ deep-rooted category expertise and in-store merchandising with every Bakedirect delivery. The physical presence and ‘eyes in the store’ approach ensures retailers stock the correct baked ranges to meet customer needs and maximise sales.
P&H Bakedirect has launched within the M25 area, with a fleet of 25 vans.
Noel Robinson, Managing Director of Direct Van Sales at Palmer and Harvey, said:
“Expanding the P&H Direct Van Sales offering with Bakedirect runs in line with Palmer and Harvey’s ongoing commitment to retailers.
Our expertise in this area, as the UK’s number one direct-to-store van sales operation, ensures that retailers not only have unrivalled service, but also guaranteed profit when it comes to their impulse and baked ranges.
We look forward to working closely with our suppliers on this new venture, with the view to further expand the Bakedirect offer in the future.”
Mark Jones, Head of Sales Development at Warburtons, said:
“We are proud to play a central role in bringing Bakedirect to fruition. Not only will this partnership allow us to bring some of the nation’s number one bakery products to even more shelves and shoppers in the London area, it also builds on our legacy of strong relationships with the Independent Retail sector.”