Multiple stores are really raising
the bar for shop standards, cleanliness and fittings. Symbol
membership will not only improve the way your shop looks aesthetically,
but with strong guidance from independent retail specialists,
a Symbol group can aid your outlet's footfall and eventually
increase profit.
P&H Symbol offers a number of different fascia packages,
each perfectly designed to suit a range of retail requirements: |
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- Mace: The full convenience store package |
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- Mace Express: For forecourts and small convenience stores |
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- Supershop: For CTN's and impulse-based forecourts |
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- Your Store: Convenience stores for Northern Ireland |
P&H Symbol Shapes your Success
- P&H Symbol membership has one of the most transparent costing
packages in the UK - there are no hidden costs
- P&H boasts the biggest support network in the UK. Every
part of the P&H Group will support you as a Symbol member
with preferential rates, including YP,
ACE and Winerite
- Our Sales Developers, and your very own Symbol Area Manager,
will be on hand to assist in a range of merchandising and retail
queries
The P&H Symbol Health Check Programme
1. Trading Assessment
Your Symbol Area Manager will do a full assessment of
your business, including analysis of your area and local
competition. |
2. Consumer Profiling
P&H will do a full geo-demographic classification
of your local consumer, your catchment area and consumer
spend potential. |
3. Action Plan
Based on your Trading Assessment and Consumer Analysis,
a plan of action will be drawn up. |
4. Refit / Remerchandise
A full assessment of what you need will be provided: a
full or partial refit, equipment required (refrigeration,
EPoS etc.), plus full costings. |
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5. ProShopper Blueprint Plangrams
Designed specifically for the independent sector, the ProShopper
Blueprint Programme provides comprehensive space planning, merchandising
advice and planograms. |
6. Financial Incentives
A set of exclusive financial benefits including the Retailer
Reward Scheme and the Holiday Incentive
... ensuring you are rewarded for your loyalty to P&H Symbol.
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The Hard Sell
- P&H offer an exclusive three-weekly promotional programme
with improved discounts for Symbol customers
- You will also receive full-colour point of sale material to
support all the top promotions
- Plus, up to 500 free consumer leaflets for you to distribute
around your local catchment area
Plan to Prevail
Our ProShopper blueprint programme is a comprehensive space planning, merchandising and planogram service specifically for the independent retailer. ProShopper
is designed to help you optimise shelf space and accommodate
the correct amount of each product category in ratio to the
size and location of your store.
P&H Symbol have defined the ultimate blueprint tool to
maximise every in-store sales opportunity, compiled using
industry and manufacturer research plus genuine sales out
data from hundreds of independent retailers. |
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No Qualms on Quality
Our complete own-label range, M Brand, contains over 200 best quality
products at very reasonable prices. From raisins to rubber gloves,
the M Brand range provides any retail outlet with a complete customer
solution comparable to any supermarket own-label product.
Inventive Investment Incentives
Amongst the benefits on offer to any Symbol member is the opportunity
to take part in the following incentives:
- Retailer Reward Scheme - retailers can earn up to 2.5% annual
discount on participating manufacturer purchases
- Holiday Incentive - gives you the chance to fulfil a list of criteria and win a trip to Cyprus
Refined Refurbishing
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When it comes to refurbishing your shop internally, P&H
Symbol offers three levels of refurbishment:
- Vision - a refurbishment to the highest standard with
window vinyls, pelmets and neon backlighting
- Focus - offers similar features as the Vision package,
excluding the neon lighting
- Standard - the basic quality Symbol format
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| Each tier allows you to decide the investment
needed for your store and delivers maximum impact at every level. |
Symbol Success Stories
"The Mace image is really good - it has a genuine WOW!
factor. Put the look, feel and imagery of the store together with
the professionalism of the P&H people and you can see why it
has been such a success."
Mike Dearing, Chatham Road Service
Station - Mace Express customer with Vision refit
"The three-weekly promotion cycles let me offer quality products
at prices I would not be able to do on my own and yet allows me
to retain good margins."
Jim O'Connell, Sweeney's
News - Supershop customer
"I can offer a better product and keep my customers with
me - early signs are that sales are up and I'm getting
the return I wanted."
Tom Niven, Maxwell Arms Service
Station - Mace Express customer
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