Symbol - Retail Solutions for the 21st Century

Multiple stores are really raising the bar for shop standards, cleanliness and fittings. Symbol membership will not only improve the way your shop looks aesthetically, but with strong guidance from independent retail specialists, a Symbol group can aid your outlet's footfall and eventually increase profit.

P&H Symbol offers a number of different fascia packages, each perfectly designed to suit a range of retail requirements:

  • Mace: The full convenience store package
  • Mace Express: For forecourts and small convenience stores
  • Supershop: For CTN's and impulse-based forecourts
  • Your Store: Convenience stores for Northern Ireland


P&H Symbol Shapes your Success

  • P&H Symbol membership has one of the most transparent costing packages in the UK - there are no hidden costs
  • P&H boasts the biggest support network in the UK. Every part of the P&H Group will support you as a Symbol member with preferential rates, including YP, ACE and Winerite
  • Our Sales Developers, and your very own Symbol Area Manager, will be on hand to assist in a range of merchandising and retail queries

 

P&H Symbol Health Check Programme

  1. Trading Assessment
    Your Symbol Area Manager will do a full assessment of your business, including analysis of your area and local competition.
  2. Consumer Profiling
    P&H will do a full geo-demographic classification of your local consumer, your catchment area and consumer spend potential.
  3. Action Plan
    Based on your Trading Assessment and Consumer Analysis, a plan of action will be drawn up.
  4. Refit / Remerchandise
    A full assessment of what you need will be provided: a full or partial refit, equipment required (refrigeration, EPoS etc.), plus full costings.
  5. ProShopper Blueprint Plangrams
    Designed specifically for the independent sector, the ProShopper Blueprint Programme provides comprehensive space planning, merchandising advice and planograms.
  6. Financial Incentives
    A set of exclusive financial benefits including the Retailer Reward Scheme, Loyalty Payment Scheme and the Holiday Incentive ... ensuring you are rewarded for your loyalty to P&H Symbol.


The Hard Sell

  • P&H offer an exclusive three-weekly promotional programme with improved discounts for Symbol customers
  • You will also receive full-colour point of sale material to support all the top promotions
  • Plus, up to 500 free consumer leaflets for you to distribute around your local catchment area

 

Plan to Prevail

Brand new for 2005 is our ProShopper blueprint programme, a comprehensive space planning, merchandising and planogram service specifically for the independent retailer. ProShopper is designed to help you optimise shelf space and accommodate the correct amount of each product category in ratio to the size and location of your store.

P&H Symbol have defined the ultimate blueprint tool to maximise every in-store sales opportunity, compiled using industry and manufacturer research plus genuine sales out data from hundreds of independent retailers.

 

No Qualms on Quality

Our complete own-label range, M Brand, contains over 200 best quality products at very reasonable prices. From raisins to rubber gloves, the M Brand range provides any retail outlet with a complete customer solution comparable to any supermarket own-label product.

 

Inventive Investment Incentives

Amongst the benefits on offer to any Symbol member is the opportunity to take part in the following incentives:

* Retailer Reward Scheme - retailers can earn up to 2.5% annual discount on participating manufacturer purchases
* Holiday Incentive - gives you the chance to fulfil a list of criteria and win a trip to Cyprus or a long weekend at a UK location of your choice

 

Refined Refurbishing

When it comes to refurbishing your shop internally, P&H Symbol offers three levels of refurbishment:

  • Vision - a refurbishment to the highest standard with window vinyls, pelmets and neon backlighting
  • Focus - offers similar features as the Vision package, excluding the neon lighting
  • Standard - the basic quality Symbol format

Each tier allows you to decide the investment needed for your store and delivers maximum impact at every level.

 

Symbol Success Stories

"The Mace image is really good - it has a genuine WOW! factor. Put the look, feel and imagery of the store together with the professionalism of the P&H people and you can see why it has been such a success."
Mike Dearing, Chatham Road Service Station - Mace Express customer with Vision refit

"The three-weekly promotion cycles let me offer quality products at prices I would not be able to do on my own and yet allows me to retain good margins."
Jim O'Connell, Sweeney's News - Supershop customer

"I wanted something different, modern and futuristic. The Mace Vision fascia with its clean, stylish silver and blue image was the best by far. I have had a lot of positive comments from impressed customers - it makes us look a very superior independent store and draws in a customer profile to match!"
Bryan Dent, Mount Pleasant Post Office - Mace Vision customer

"I can offer a better product and keep my customers with me - early signs are that sales are up and I'm getting the return I wanted."
Tom Niven, Maxwell Arms Service Station - brand new Your Store customer