Soft Drinks is a valuable category and is the third biggest category after Tobacco and Chilled, based on value. With 49% of soft drink purchases being unplanned, it shows the impulsiveness of the category, which is why stocking the right range is key and can grow sales by up to 12%. With the average shopper only spending 16 seconds at the chiller, ensure you are displaying soft drinks correctly by using Palmer and Harvey Planograms to help shoppers find what they want.
Ensure you promote impuse soft drinks to increase consumer uplift, i.e. on promotional gondola ends. Palmer and Harvey offers promotions which include key lines such as Coca-Cola 500ml, Red Bull 250ml and Lucozade 500ml, along with point-of-sale to highlight these key deals.
With 61% of adults buying lunch-to-go at least once a week, it is important to chill soft drinks so they are ready to drink. Research shows that consumers are more likely to buy lunch on-the-go on a Friday, giving you key opportunities to increase footfall and sales, using signage inside and outside your store to promote Friday "Meal Deal" for example will attract custom and draw attention to products of your choice.
Take Home Soft Dinks is also a key category for your store, with the trend towards entertaining at home continuing to grow - in the past year 45% of consumers have had more nights in and 39% have done more entertaining at home. Make sure you are stocking key take home lines, such as Coca-Cola 1.75ltr and Mixers such as Schweppes Slimline Tonic 1ltr for those Big Night In events i.e. BBQ's in the Summer and Christmas. You can also cash in on key events by cross merchandising in store, use link deals with crisps and confectionery, or even alcohol to increase basket spend.
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