“Sparkle”, “bubbles”, “fizz” - whatever you call it, Sparkling Wine is big news! In fact, it's the fastest growing BWS (Beers, Wines and Spirits) category in the UK.
Source: AC Nielsen Total Off-Trade MAT £ Sales to 16.08.14.
Minimum recommended range
Depending on your location, it's recommended that you stock the following as a minimum (and always stock them in a chiller):
Uncork the future
- Sparkling wine category worth over £500m in the UK Off-Trade
- Tripled in size since 2001
- Fastest growing BWS category
- Convenience and Online are the fastest growing channels
- Shoppers are buying less Still Wine & more Sparkling
- Higher average RRP & POR than Still Wine means more profit for C-stores.*
RRP source: Kantar 52wks to 05.01.14. POR source: UK Wholesaler Order Form.
The different types of Sparkling Wine
Still an extremely popular Sparkling Wine category. Moet and Chandon is the No.1 selling & highly recognised Champagne brand.
The word ‘Prosecco’ is the champion as it has become trendy in the UK. Shoppers choose based on bottle shape, label and price.
Freixenet (fresh-eh-net) is the No.1 Cava, No.1 Sparkling Wine and the World’s Most Powerful Sparkling Wine Brand. Cordon Negro is one of the most popular and iconic bottles on the market. Look out for other products from the Brand.
Blossom Hill Zinfandel is fast becoming the most popular Rosé as shoppers prefer the sweeter taste than Brut versions.
Martini Asti remains the most popular sweeter Sparkling Wine, but look out for ‘Moscato’ which has become trendy across the Atlantic.
Cava source: The Drinks Business Power Brands Report 2014 *AC Nielsen Total Off-Trade MAT £ Sales to 16.08.14.